Creativity Corner

What's The Big Deal?

18/10/2018

Theatre is significant because it is a collective human experience. We can find nothing which resembles live experience because anything else misses the vibrancy which artists, makers, and audience members collectively produce, bringing it to life.

Sharing knowledge of what goes on behind the scenes gives us a window into the lifeblood of the industry and therefore invites us into the family.

Theatre is - and should be - an open access for people from all backgrounds and demographics to be creative, to appreciate and enjoy art and to have a critical eye for it as an innate human ability. It shows us the value in other people's stories by communicating and showcasing life in a way which helps us to engage, to critique, even understand.

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What does the motor industrialist with bitesize, tweetable quotes about leadership and customer experience have to do with our creative liefstyles? Here are a few words from the man himself and then some words from myself on how Henry Ford's life lessons can help us to think about our own work ethic and lifestyle as artists.
Let me know if you find any of them helpful.

‘Quality means doing it right when no one is looking’.

Being an artist with integrity means calling yourself an artist and then creating work which reflects who you are and what you are about. It can be so hard not to compare ourselves, then letting that lead to creating work because we know 'This' is more likely to be shared online or even, to create work that you know is not your best, because you feel pressured to get new content out there (and we all feel that pressure occasionally).

However, are you so dedicated to doing what you do and doing it well that it doesn’t matter if anyone sees it or not?

If you’re not going to at least make it good, then why are you doing it? This isn't about perfection, but making sure that it is your best work. We all have down days creatively, but check back over your recent project(s) occasionally, asking yourself 'Was this a true reflection of my vision as an artist?'. Don't worry yourself too much if it isn't. One of the beauties of creativity is that it is a constant flow and you have future opportunities to make more work, that reflects your artistic vision, again and again.

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